YoJ Style Lab

YoJ merges Laura Strambi green fashion dream with the enthusiasm of a small group of young entrepreneurs.

The Milan-based brand style is ambitious and determined, because the choice of a garment is an expression of personality, taste, style and functionality. And that’s not all. That of dressing or dreaming can also be an act of caring and awareness: towards the environment, its inhabitants and their future.

High quality & Made in Italy outerwear, garments and accessories whose look is unmistakable, totally eco-sustainable and responsible: this is YoJ.

A brand made up of people, so not perfect. We have made mistakes and will make others in the future, but we shall be constantly striving to improve. Step by step.

YoJ's vivid yellow organic cotton long teeshirt from SS19 Yoj's spring summer collection

Spring-Summer 19

Buyer? Media? Get your YoJ’s lookbook now. Contact us.

YoJ's logo plus payoff with the brand claim made by earth, made by heart, made by hearth. Black on white and orange

For You, with JoY

Creations that spring from the heart. Discover Laura’s message for you.

YoJ's organic cotton t-shirt from SS19 collection

Feel #inYoJ

Supporting nature and people. Look some shots of our collection.