In fashion, the focus on themes such as environmental impact and social responsibility has grown in recent years, as brands have felt an ever increasing need to confess and expiate the sins and responsibilities of an industry that is one of the most polluting in the world.
Today, this pretext continues to fill the glossy pages of numerous brands who jump on the band wagon as if they owed a self-declaration to their public. In order to please or simply to be acceptable.
However, it is the opinion of YoJ that sustainability and a correct attitude towards nature, animals and people are an authentic way of life.
We are constantly researching into materials, production methods and innovative processes. Avant-garde materials, dyes and fibres with the lowest possible environmental impact, fruit of natural generation, reutilization and recycling processes, and the waste reduction of other productions. With control over the entire supply chain.
At YoJ, this awareness and desire to do something tangible for others cohabit with an insane passion for detail, with a fondness for quality. With the experience and creativity of an all-Italian design process which continues to amaze with a style that is always trail-blazing, sparkling and decidedly stand-out.
Innovation, awareness and a pinch of folly work minor miracles. Yes, minor miracles: that’s what we call them because they are creations that glow with joy and amazement, they communicate a unique identity that is vivacious and well balanced. A personality that expresses harmony and lightness, poised between nature and urban life, aesthetic appeal and mindfulness.
All of this energy is so wonderful and positive that we have no intention to change, ever, if not to improve it.