Yoj's eco-responsible fashion brand official website way section header


For some time now, our research has been going in the direction of the responsible attitude man needs to adopt with regard to his own kind and to the planet.

We are mindful and aware of the prime importance of each individual, the renewability of energy sources and the control over material production. This philosophy and these concepts have to find natural solutions, also with the adequate support of science and applications that are increasingly part of our everyday lives.

We use nothing but organically produced fibres, second-life fabrics fruit of innovative and virtuous regeneration process, low impact and azo-free dyes

Each garment in the collection is a “minor miracle. From design to the last crafting phase, talented creativity joins innovative processes that successfully combine resistance to wear and comfort, heat insulation and water resistance.

That’ s how we create a very personal and unmistakable look made b(Y) (h)eart(h).

The eco-wise italian fashion brand Yoj original project infographic